About 29Niku®

Bold graphics. Japanese spirit. Jiu Jitsu at heart.

29Niku® [nee-kuh] is an independent brand blending martial arts culture with striking graphic design. We take inspiration from Japan and Jiu Jitsu, creating gear with attitude and character.

Our products are available in Sweden at Rebelz.se and across Europe at Rebelz.eu. We also ship worldwide from this shop.

 

Collabs & Community

We thrive on collaborations. Over the years, we’ve teamed up with McDojoLife, Igloo Jiu Jitsu Tokyo, ADCC Trials winner Kenta Iwamoto, Rebelz, and various local Jiu Jitsu heroes, designers, and friends.

We’re always looking for new creative partners—athletes, influencers, artists. If you think you’d be a good fit, hit us up.

 

The Backstory

29Niku® is rooted in rebellion. Founder Pelle Röjfors started training martial arts in 1996 and later co-founded Kött FC (Meat FC)—a Jiu Jitsu academy that did things differently. Playful graphics, an irreverent name, and the tagline “Våld löser allt” (Violence solves everything). It was a group of friends training hard, competing in Jiu Jitsu, No-Gi, MMA, Shooto, and Escrima—without taking themselves too seriously.

A decade later, that same spirit evolved into 29Niku®. Niku (肉) means "meat" in Japanese, but to secure the brand name, we tweaked it to 29Niku®—inspired by the Japanese readings for 2 (二) and 9 (九), thanks to a suggestion from Hodaka at Igloo Jiu Jitsu.

 

Today

29Niku® is a passion project, run by Pelle with support from Rebelz, who handle logistics and shipping.

Pelle is a second-degree black belt under world champion Carlos Lemos Jr. By day, he works in the fashion industry. By night, he swaps his office wear for spats and a rashguard—like a dad-bod Spider-Man—and keeps 29Niku® rolling for the love of design and Jiu Jitsu.